Omnia Blue Landing Page

For this project, I was tasked with designing a responsive landing page for Omnia’s new Blue program. Collaborating closely with the Head of Marketing, I worked to ensure that the content, messaging, and design aligned perfectly to attract our target audience. The process involved not only crafting a visually engaging user experience but also creating a clear and compelling message that would resonate with creators and anglers alike. I also partnered with a developer to bring the design to life, ensuring seamless implementation across all devices.

Audience

Content creators with established channels who are being recruited to join Omnia as an additional platform to earn money and gain visibility.
Tournament and pro anglers who see the value in demonstrating their expertise and on-camera talent, and who want to show potential sponsors that they can drive sales.
Passionate local anglers who enjoy creating content that people consume and appreciate because it acknowledges their authority and helps pass on fishing knowledge.
Fishing guides who earn a living by gaining additional bookings.

Goals

Primary: Field Omnia Blue inquiries and initiate the application process for potential ambassadors.

Secondary: Clearly explain the benefits of Blue; inform creators about placements and resources; inspire users to contribute more; provide support to help existing creators improve.

Key Messages to Communicate

As a Blue ambassador, you will gain more exposure as an industry voice.
Content created on our platform is used in a variety of ways (in our media hub, on lake and product pages, in emails, on social media, etc.).
Omnia provides unique tools and support to help you succeed.
Creators are rewarded when they help drive sales (via affiliate cash and store credit).
Analytics illustrate your status as a leader in a specific geospatial area, on a topic, or for a brand, and you can use this to further your creator goals.
Other content creators are already finding success on the platform.
You can create new material or use content you've already published elsewhere.