Louis C.K. Illustration

In 2014, ahead of the release of his movie Tomorrow Night, comedian Louis C.K. sent a humorous email to his mailing list, outlining payment options for purchasing the $5 film. Among the options, he quipped, "PayPal, Amazon Payments, and Odwalla, or whatever that other one is."

While Odwalla is a company known for its fruit smoothies, he likely meant Dwolla, a payment network. Dwolla embraced the mix-up with good humor, using it as an opportunity for creative cross-promotion. They reached out to both Louis C.K. and Odwalla, turning the playful mistake into a chance to collaborate. Ultimately, Dwolla offered to contribute to a charity of Odwalla’s choice, turning the moment into a positive effort for a good cause.