Sandbox Graphic & A/B Tested Landing Page
This is an isometric illustration I created for Dwolla, which was featured across the website and various marketing materials.
Below is a landing page I design, featuring the graphic we used. I collaborated with the Senior Digital Marketing Specialist to A/B test multiple landing page concepts. We experimented with different layouts and CTA placements, using analytics and heat maps to study user behavior and make data-driven decisions.
Ultimately, this version yielded the highest conversion rate. It includes:
- A clear call-to-action above the fold
- Four value propositions outlining features and benefits
- Customer testimonials to build trust and reassure viewers
A secondary call-to-action at the bottom of the page
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Isometric IllustrationsIllustration
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