Ingersoll Rand Marketing Materials

During my time at Two Rivers Marketing, I had the opportunity to work closely with Ingersoll Rand, a global leader in industrial solutions known for their innovative products in areas like air compression, fluid management, and power tools. As a graphic designer, I mainly focused on creating a range of multi-page print materials, including flyers, brochures, and catalogs. These projects allowed me to blend strategic messaging with engaging visuals, ensuring each piece effectively communicated the brand's value to a diverse audience.

Flyers

For the 2006 launch of Ingersoll Rand's IQv cordless power tools, I played a key role in creating spec sheet flyers that were printed front and back on a single page. Ingersoll Rand’s strategic approach to marketing these cordless tools focused on highlighting their power and durability in real-world applications, appealing to professionals who rely on dependable equipment. I was heavily involved in the photography for the project, from direction and assistance to modeling and extensive photo editing and retouching. This hands-on involvement ensured that the imagery aligned perfectly with the brand's vision and product messaging.

My Role

Designer, Photography Assistance/Direction, Photo Editing

Industrial Surface Preparation Catalog

For this project, I worked on a catalog showcasing Ingersoll Rand’s industrial surface preparation tools, which included a range of grinders and sanders. Ingersoll Rand’s strategic approach to marketing these tools was centered on emphasizing their durability, precision, and reliability—qualities essential for professionals in demanding industrial environments. The catalog design aimed to clearly communicate the technical specifications while incorporating clean, engaging visuals that highlighted the tools in action. This balance between technical detail and aesthetic appeal was key to reinforcing the brand’s reputation for high-performance equipment.

My Role

Designer, Photo Editing

ARO-Flo Series Catalog

I worked on a catalog for Ingersoll Rand’s ARO-Flo Series, which featured filters, regulators, and lubricators designed for optimizing air flow in industrial applications. Ingersoll Rand’s strategic marketing approach for these tools focused on promoting the ARO-Flo Series as a reliable solution for maintaining equipment efficiency and reducing downtime. The catalog needed to effectively communicate the precision engineering and versatility of the products while providing clear technical specifications. My role was to ensure that the design balanced technical details with visual clarity, making it easy for users to find the information they needed while reinforcing the product’s value in maintaining operational efficiency.

My Role

Designer, Photo Editing

Assembly Tools Catalog

I developed a catalog featuring Ingersoll Rand’s production fastening and drilling tools, designed for high-precision assembly lines and industrial applications. Ingersoll Rand’s marketing strategy for these tools focused on their advanced engineering, speed, and reliability—key attributes for industries where efficiency and accuracy are paramount. The catalog was designed to highlight the tools’ performance capabilities and durability, with clear layouts that made technical specifications easily accessible. My goal was to create a visually appealing and functional catalog that showcased the tools’ ability to enhance productivity while reinforcing Ingersoll Rand’s reputation for innovation in industrial solutions.

My Role

Designer, Digital / Technical Illustration, Photo Editing

Lubrication Equipment Catalog

I was tasked with creating a catalog for Ingersoll Rand’s lubrication equipment tools, essential for maintaining machinery and ensuring smooth operation in industrial settings. Ingersoll Rand’s marketing strategy for these tools focused on their reliability, ease of use, and ability to extend the lifespan of critical equipment. The catalog design emphasized these benefits while presenting detailed technical information in a clear, organized format. My aim was to craft a catalog that not only showcased the functionality of the tools but also reinforced their importance in enhancing operational efficiency and minimizing maintenance downtime.