Dwolla Marketing Site Redesign

In early 2016, Dwolla went through a pricing restructure and moved from charging fees based on their customer's transactions to a SaaS or subscription model. This required a redesign of the marketing site, focusing on the most visited pages: Home, Product, and Pricing. The new design significantly updated the site's overall look and feel, taking the brand in a bold, modern, and cutting-edge direction.

Responsive Design

Each page was designed and developed with responsive functionality to ensure an optimal experience across various devices and screen sizes.

Pricing & Product Pages

Here are examples of the updated Pricing and Product pages. The redesign introduced a new icon and illustration style, which was applied across various marketing materials and company communications.